Albury Wodonga Website Design
Good Web Design Elements
There are some things to think about when it comes to good web design and the structure of your website. Planning before development ensures your investment in the web will be effective and efficient.
There are many things that ensure good web design and should be considered when planning to develop your website and awareness when creating content will ensure the best possible website for both the visitor and also how search engines interpret your web pages.
Know your target:
The first good web design element to consider when compiling content for your website is to know who you are trying to target; who is your audience going to be and how best to deliver your message to them. While this may seem obvious, many fall into the trap of designing a website for themselves and forget who will be using the website and often if this is not considered then web visitors can easily be put off.
Content is King:
Building good content is the key to a successful website and one should have a good mix of written and visual content without one dominating the other. There are two very good reasons for this.
Firstly, it will engage, inform and excite your audience to use your website and consequently your business. A good online experience will encourage your web visitors to stay on your website for longer, return to your site when needed, and tell others about it via word of mouth or via social media like Facebook, Pinterest and Twitter to name a few. Secondly, search engines will analyze your site for content and design which will help with ranking and where you are positioned in search results.
Keep it fresh:
Adding and updating content will keep your website fresh and current so visitors are further engaged when they visit your site. Adding content also keeps search engines 'active' and this active content can also help your brand in search results.
When creating content make sure it is not product or service based in a manner that seems sterile or void of life. Relatable Content means creating content that the viewer will relate to via providing answers/suggestions to why they are seeking out your business and the product/service you provide.
Nowadays, there are many ways that people can view your website. On a computer, there are different browsers (Internet Explorer, Firefox, Google Chrome etc) as well as portable devices (Ipads and tablets) and each browser has its unique way of displaying web content. So ensure that the design of your website is compatible across all browsers.
Engage with your audience:
Websites used to be a way of informing your audience about the information on your brand; this was the initial goal of web development that is referred to as Web I. Over the last several years, Web II has developed and the premise of it is social media whereby there is the ability to interact via social media, newsletters, comments and feedback components on your website. These are valuable tools for successful online marketing. There is now a discussion of Web III+, which involves the efficiency and effectiveness in which this happens. So always consider ways to engage with your audience in a similar vein to how you do it in your real-life business.
Cross-promote and link:
As a business on the main street, no business operates as a lone entity and the success of a business is due, in many respects, to the relationship it has with others around it. The internet is the same and creating relationships with others is crucial for online success. This can be done you creating a network of similar businesses via links and shared information (referrals and testimonials) or complementary businesses or services whereby your product/service is used in conjunction with others. Linking helps create a network and improves the experience of the web visitor.