- Copyright © Simon Bayliss 2008-21
- Visitors: 2330
Partners & Partnering
From an adventure (4WD) touring perspective, the Murray-Darling covers almost 14% of Australia, and around 78% of Australia's population live within 200 km of the basin.
Since the decline of lifestyle magazine publishing, the in-region stakeholders and off-road accessory market's challenge is getting the product 'front and centre' to the potential market.
Brands often spruik online success through incorrect metrics and looking at product promotion from the 'inside out', not the 'outside in'. i.e. from the customer's perspective.
These publishing challenges create opportunities for the Darling River Run (Red Dust Snow) initiative and its partners. The market is becoming savvier in its promotion model as it looks for new ways to partner!
If you have a product or service that you feel will enhance the travel and touring people that use the Darling River Run website resources, please feel contact me to discuss working together for a better touring experience.
*** Safe Outback Travel ***
Before heading out to the outback, for the safety of you and fellow travellers (and as a courtesy to those living in the outback), please to the Safe Outback Travel for tips and hints to get the most out of your next adventure.